The King of Beer

Flame broiled burgers, fries and now beer? Burger King announced today that it is ready to officially open the chain’s first Whopper Bar in South Beach. The bar is the first fast food restaurant in the U.S. to serve alcohol.

Patrons will be able to buy a combo consisting of a Whopper sandwich, fries and a Anheuser-Busch or Miller Coors brew for $7.99. Whopper Bar is scheduled to open mid-February.

“The official opening of the world’s first Whooper Bar is designed to deliver the ultimate ‘Have It Your Way’ experience,” said Russ Klein, president of global marketing, strategy and innovation for Burger King Co. “This concept allows us to deliver America’s favorite burger in a completely personalized and premium way, and serves as a unique ‘innovation lab’ for new burgers.”

Yeah, sounds good, just don’t experiment in the “lab” to much just serve the burgers and beers.