Posted: November 16th, 2009 | Author: Chris Jirau | Filed under: Music | Tags: Beats by Dr. Dre, Dr. Dre, headphones, Heartbeats by Lady Gaga, Lady Gaga, Monster Cable | No Comments »

Though she’s usually associated with outlandish outfits, pop star Lady Gaga has now put her bizarre twist on a pair of headphones.
“Heartbeats by Lady Gaga” are actually part of the Beats by Dr. Dre headphone collection from Monster Cable that was launched earlier this year.
Varieties include metal with either a red jewel-shaped earpiece or a chrome jewel-shaped earpiece and a black-on-black body with a jewel-shaped earpiece. They’re expected to be sold around $120 a pop.

Posted: August 13th, 2009 | Author: Chris Jirau | Filed under: Music | Tags: Beats by Dr. Dre, Dr. Dre, Eminem, Interscope Record, Jimmy Iovine, Monster Cable, NPD Group | 1 Comment »

Legendary producer Dr. Dre and Interscope Records chairman Jimmy Iovine are collaborating with HP to produce a line of high-end headphones and software, all endorsed by Dre himself.
“Beats by Dr. Dre,” which will be built by Monster Cable, promises to improve audio mistakes made by the recording industry in recent years, marketing high quality sound to the masses.
In an interview with CNET New.com last week, Iovine, who helped discover Dre protégé Eminem, said they plan to reconstruct the entire “digital music ecosystem.”
Although studies conducted by the NPD Group indicate that there are people willing to pay a premium for software and equipment that produces more lifelike music, it also shows that people are happy with their IPods.
